EBSHK Direct (formerly known as “SHK Online”) was launched in 2000 by Everbright Sun Hung Kai and was one of the best online brokers in Hong Kong offering straight-through Internet-based order processing. It provides an array of service information, news and market updates.

EBSHK has an extensive branch and office network in Hong Kong, Macau and Mainland China, and offers a diversified financial trading platform to its customers. EBSHK, through its subsidiaries, currently has about HK$95.2 billion in assets under management, custody and/or advice.

As one of the largest local brokers - EBSHK is the winner of the The Asset’s The Asset Triple A Country Awards (2017) –“Best Brokerage – Hong Kong” and the Metro Finance & Metro Finance Digital’s Hong Kong Leaders’ Choice Award –“Excellent Brand of Securities Firm” in 2014-2015. It is also being named as Hong Kong’s “Best Local Brokerage” over the past 25 years in the Poll of Polls award organized by Asiamoney in 2014 and the winner of “Best Equity House Hong Kong” award 2009 from FinanceAsia. These accolades have been matched with awards from The Asset, BENCHMARK, Capital Magazine, Sing Tao Daily and many others.