Our Core Values.

In 2007, eOption was created with a clear purpose in mind: low-cost trades combined with fast, efficient execution. Today, our ultra low commission rates combined with our new, FREE eOption Trader platform have elevated our original mission to an entirely new level. Now more than ever, our traders don’t have to choose between price and quality.

eOption customers know what they want to trade.

Whether it is the result of researching the fundamentals of an individual company, tracking charts and patterns, or simply following a recommendation, our clients know what trade they want to place. eOption offers an efficient trading environment to execute trades with a deep discount on commission. Our business model is not based on charging high commissions for tools and features clients do not use, or may already have. We appreciate that many of our clients have other accounts, just as most of us like to shop at a few favorite stores, not just one. Our value proposition is based on filling the deep discount niche, offering clients the ability to realize immediate significant savings with our no frills approach to trading.

As the name eOption implies, option trading is our expertise. Whether you are interested in selling covered calls or placing four-leg iron condors, our trading platform is tailored to meet your needs. For those interested in a more sophisticated offering, we support multiple direct access platforms for active traders.

While options are certainly our focus, we also offer a full range of investment products and services to a broad range of customers worldwide. We leverage our strengths with the experience and longstanding history of our parent company, Regal Securities, Inc., to provide you with an efficient and affordable experience. Our commitment is to smart investors who know what they want to trade.